Nike By You Explorers edition was a limited run, customizable shoe of several heritage Airmax franchises that took inspiration from NASA and galactic branding elements. One of the creative goals was to create a feeling of weightlessness, all photographed in camera - we used super high frames/second video cameras, pointed inside a hand-built space “capsule" to give the effect of a launch moment through weightlessness.

PRODUCTION

Photography and Set Design: Swanson Studio