Nike’s spring 2024 launch of the new Airmax Dn line was perhaps its most important, and most scrutinized campaign in recent history. The goal of the campaign? Make Airmax cool again. We partnered with director/photographer Petra Collins, and created minute long journey that featured the likes of Billie Eillish, Drake, Sha’Carri Richardson and Erling Haaland. The spot aired on broadcast TV, OOH, social and digital channels. Shot in Budapest, Los Angeles, Manchester, and Toronto, the piece became one of the most watched Airmax campaigns ever.

ROLE in project: PRODUCTION

Credits

Photographer and Director: Petra Collins
DOP: Todd Banhazl
Stylist: Spencer Singer
Set Designer: Brittany Porter
Edit: Lost Planet
VFX: Monumental FX
Production: Division, Rosco Productions