To celebrate the much anticipated Nike holiday, “Air Max Day",” an animated story of the most iconic Air Max silhouettes was created for Nike Sportswear. The 1 minute and 26 second narration takes us through the franchise’s history by subtly referencing pop culture and world events happening at the same time as the shoe’s releases. The animation is still the most viewed video on Nike Sportswear’s Instagram handle to date.

Link to Project

Role in Project: Production & art buying

Credits

Illustration and Animation: Saiman Chow
Sound Design and Original Score: Antfood