Nike Forward is the company’s most important and complex material innovation since Dri-Fit. Made of super thin layers, the Forward material is neither a knit or a woven - instead, it’s a whole-punched, proprietary process using fibers from recycled materials. The campaign focused on the science, and also unique feeling of wearing Nike Forward. Assets were used to fuel Nike.com, flagship social channels, Nike Retail, and OOH installations.

Link to Website

ROLE in project: PRODUCer

Credits

Photographer and Director: Michael Hauptman
Stylist: Emma Wyman
Set Designer: Nicholas des Jardins
CGI: More and More Studios
Editor: Danny Doran
Production: Counsel