The Nike Airmax line is one of the company’s staple and most beloved brands. Each year, Nike celebrates Airmax Day on March 26th, typically releasing a new shoe: for 2023, the Airmax Pulse was launched, and a campaign was produced to market the release. Inspired by the underground London music scene, a series of AI-driven films were created, alongside on-body and product photography. Airmax is one of Nike’s biggest yearly campaigns, and assets appeared on Nike.com, flagship social channels, Nike retail stores and OOH installations.

ROLE in project: PRODUCer

Credits

Photographer and Director: Zhong Lin
Stylist: Raphael Hirsch
AI/CGI: Newformat
Edit: Danny Doran
Production: AP Studios