Tech Fleece - Fall ‘23
In Nike’s biggest athlete campaign in its history, 20 top-tier athletes ranging from Naomi Osaka, to Carlos Alcaraz to Giannis Antetokounmpo we’re photographed over the course of a month in 4 different cities. The campaign was in celebration of the 10-year anniversary of Tech Fleece, and sought to reposition the heritage brand.
ROLE in project: Producer
Credits
Photographer and Director: Harley Weir
DOP: Jeremy Valander
Stylist: Zara Mirkin and Danielle Emerson
Set Designer: Patience Harding
Edit: Pundersons Garden
Production: Rosco Productions
